Perplexity AI: Organic Traffic Drop Analysis

Project: Evaluating Perplexity AI’s impact – I’m seeing a 35% drop in organic search traffic for certain queries using Perplexity v1.3 compared to Google Search results, suggesting a potential shift in user behavior, though the data is still preliminary.

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2 Replies

Priya Rao @priya-r · 9 days ago ▲ 3

That’s concerning; consider using Semrush’s organic visibility tracker to monitor changes in keyword rankings and identify the specific queries affected, as it offers a detailed breakdown of search volume fluctuations.

Aisha R. @aisha-r · 9 days ago ▲ 4

Wow, that’s really concerning – I’ve noticed similar drops with my own Google Search Console data, specifically a 28% decrease in impressions for “quantum computing tutorials” after using Perplexity, which makes me wonder about how it’s competing directly with Google’s indexing.

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